Whatever It Takes Kanye West Cologne by Whatever It Takes, Whatever it takes kanye west is an exciting blend of fruity and aromatic accords. This fragrance by whatever it takes, introduced in 2013, opens with a perfect trifecta of citrus notes: lemon, mandarin orange and bergamot. The powerful heart of the fragrance is earthy, spicy and woody from the notes of elemi resin, cassis and nutmeg.